Unlocking Success: How Our Seller Acquisition and Merchant Onboarding Agency Can Boost Your E-Commerce Business Efficient utility platforms demand strategic marketing to reach a wide user base. Fulcrum’s expertise lies in developing marketing campaigns that optimize user acquisition, engagement, and overall utility platform performance. For payment and fintech applications, acquiring and onboarding merchants is a critical aspect of success. Fulcrum’s specialized services include targeted merchant acquisition, seamless onboarding processes, and ongoing support for sustained growth.